Leading Change,
Not Following Convention
Leadership is defined by the ability to foresee change and act before the market demands it
A New Leadership Mindset
Under the guidance of Arslan Mehboob, Founder & Chairman of Isaac Developers, The Novo Tower represents a new leadership mindset—one that challenges outdated practices and replaces them with systems, structure, and technology.
Innovation
Leading through technological advancement and digital transformation
Transparency
Clear communication and honest dealings with all stakeholders
Vision
Strategic long-term planning aligned with global standards
Ethics
Ethical development practices and stakeholder accountability
Disrupting Traditional Models
Pakistan's real estate sector has long relied on intermediaries, manual processes, and informal commitments. The Novo Tower disrupts this model by introducing direct-to-developer ownership, fully digitized booking, and transparent installment tracking.
This is leadership through innovation.
Rather than adapting to the existing system, Isaac Developers chose to rebuild the system itself.
The Courage to Simplify
Leadership also means having the courage to simplify. The Novo Tower eliminates unnecessary complexity—no hidden charges, no verbal promises, no undocumented agreements.
No Hidden Charges
Complete transparency in all financial dealings and pricing structures
Documented Agreements
Every commitment is documented and legally binding for your protection
What's Offered is Delivered
Consistent delivery on promises with measurable accountability
"Leadership is not about being the loudest voice—it is about being the most trusted one."
- Isaac Developers Philosophy
Arslan Mehboob
Founder & Chairman, Isaac Developers
Arslan Mehboob's background in marketing, urban planning, and large-scale project strategy allows The Novo Tower to be positioned not merely as a property, but as a market-defining platform.
Strategic Vision
Long-term market positioning and urban development expertise
Marketing Excellence
Innovative approaches to real estate marketing and customer engagement
Urban Planning
Comprehensive understanding of city development and infrastructure
Establishing New Standards
By placing transparency, technology, and user experience at the core of development, Isaac Developers is establishing itself as a new-generation real estate leader—one that others will follow.