Partnerships
Brand Partnerships for The Novo Tower
The Novo Tower at Al-Kabir Downtown, Lahore, is a strategically positioned mixed-use commercial asset built for brands that want visibility, footfall and long-term relevance in Pakistan's largest purpose-planned downtown.
Designed around capital preservation, recurring income and long-term appreciation, The Novo Tower offers a stable, master-planned platform for retail, F&B, services and corporate brands to grow with the city's most ambitious downtown ecosystem.
🎥 Brand Partnership Overview
Discover how The Novo Tower creates value for international and local brands in Pakistan's largest downtown development.
A vertical destination for retail, F&B, offices and services within Pakistan's most ambitious downtown.
Brand Partner
Investor & Brand Thesis
A downtown placement designed for visibility, demand and long-term relevance.
The Novo Tower is structured around three core pillars that matter to both investors and operating brands:
Location-Driven Demand
- Prime positioning within Al-Kabir Downtown.
- Direct access from Main Raiwind Road.
- Proximity to Lake City and major residential clusters.
Footfall-Backed Performance
- Built-in daily footfall from surrounding communities.
- Destination-based retail, F&B and services.
- Downtown-level attraction, not isolated traffic.
Phased Growth (3.5 Years)
- Early-entry advantage for anchor brands.
- Growth aligned with downtown activation phases.
- Long-term upside as the district matures.
Al-Kabir Downtown
Al-Kabir Downtown is Pakistan's largest downtown development planned from scratch using international urban standards. With dedicated commercial, retail, lifestyle and corporate zones, it functions as a long-term urban investment and brand platform rather than a short-lived project.
As the downtown evolves, asset values and brand visibility are expected to reprice upward, driven by population inflow, commercial density and continuous on-ground activation.
Project Composition
A multi-revenue commercial asset for diversified demand.
The Novo Tower reduces dependence on any single revenue stream. Its mix of uses is intentionally designed to support stable occupancy and sustained footfall over time:
- Retail outlets with high-visibility frontages.
- International-standard food court and F&B clusters.
- Corporate offices and co-working environments.
- Service-oriented commercial units and support functions.
For brands, this means operating within a complete ecosystem: daily-use services, destination retail, dining and workspaces feeding into each other across the tower and the wider downtown.
Diversified revenue streams support more stable rental demand and higher absorption across categories.
As occupancy and downtown activation grow, rental yields and brand exposure benefit in parallel.
Leadership & Governance
Strategic leadership behind Al-Kabir Downtown.
The development of Al-Kabir Downtown is led by Chairman Chaudhry Aurangzeb, whose planning discipline and execution oversight have shaped the district from concept to phased delivery.
Urban Strategy
Under his leadership, land utilization, infrastructure and zoning have been aligned to support long-term value creation, controlled development and institutional-grade execution standards – all critical for brands committing to long-term locations.
Brand & Market Vision
Vision Founder & Chairman of The Novo Tower and Isaac Developers, Mr. Arslan Mehboob – former Chief Marketing Officer of Al-Kabir Developers – brings deep insight into urban development, commercial strategy and market activation. His focus is on creating footfall-driven commercial assets that align with global retail, lifestyle and corporate benchmarks.
Why Brands Choose The Novo Tower
A location, asset and governance model built for long-term brand value.
The Novo Tower offers a combination of controlled master planning, diversified commercial mix and professional leadership – giving brands confidence in both daily operations and long-term outlook.
📍 Placement in Pakistan's largest master-planned downtown, with direct connectivity to surrounding high-income communities.
👣 Footfall-backed commercial demand and a structured 3.5-year growth roadmap as the downtown fully activates.
🏗 A master-planned urban ecosystem with diversified revenue streams and complementary uses around your brand.
🌍 International-standard project vision, planning and governance – essential for regional and global brands.
🔐 Location within a controlled master-planned downtown, diversified tenant mix and demand driven by real population density – not speculation.
🤝 Professional leadership, clear documentation and transparent governance from Isaac Developers.
Brand & Investor Outlook
Built for measured growth with structured upside.
The Novo Tower is positioned as a mid-to-long-term commercial investment with strong appreciation potential, competitive rental yield prospects and high liquidity at maturity. For brands, this translates into a location that can compound visibility and revenue over time.
This is not a short-term experiment – it is a structured downtown asset for brands and investors seeking stability, clarity and long-term value creation.
Partner with The Novo Tower
If you represent a brand, franchise, F&B concept, service business or corporate entity exploring flagship or multi-site rollouts, we invite you to discuss placement within The Novo Tower at Al-Kabir Downtown.
Share your details, format and requirements below. Our team will respond with available opportunities, floor options and a structured roadmap for evaluation.
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